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Search engine optimization is a complex and ever-changing method of getting your business the exposure that you need to make sales and to build a solid reputation online. To many people, the algorithms involved in SEO are cryptic, but the basic principle behind them is impossible to ignore if you are doing any kind of business on the internet. This article will help you solve the SEO puzzle and guide you through it, with some very practical advice! If you are trying to draw attention to your site or blog, post comments on the relevant blogs of others. This catches their attention and will at least lead to some traffic. In the best-case scenario, you can even end up with a backlink and a recommendation from the other blogger. If you are trying to lower costs in your initial SEO run, use and test long-tail keywords. You might be surprised at the cost/visitor ratio of certain long tail variations of popular keywords. If you can spend $100 to get 1000 visitors to your si